Inspiration: Abercrombie & Fitch

Happy July!

It's amazing how the "Abercrombie" aesthetic has swept the male fitness field. We covered this topic in the third issue of HERO Magazine. At that time, Abercrombie & Fitch was receiving criticism for its groundbreaking advertising and marketing. Male or female, and no matter your sexual orientation, there is something about Herb Ritts' imagery that transcends (if not pushes) boundaries.